Earlier today Facebook launched their latest “service” – custom URLs for your profile or page.

Talk about hype gone mad!

While a lot of the other social media hubs have offered people the opportunity to use a short and memorable URL to reach their profile page for ages and done it as if it were “no big deal” (it’s not really!), Facebook has managed to make a simple “feature” appear as if it were “the next big thing”.

Expect to see lots of inane blog posts about in the coming days…

Reality check.

Facebook is, in many respects, a “walled garden”.

If you are not “friends” with someone chances are you either can’t see their profile at all or you can only see a very small and not particularly useful page.

In order to see everything you need to be logged in.

The “pages” are a different matter and have been reachable via relatively “sane” URLs for ages.

So what’s all the fuss about?

Frankly, I can’t understand it, so I had to giggle when I read Anil Dash’s post on the entire thing. One to bookmark!

It’s the summer – maybe people just need to go lie on a beach for a while with a good book instead of worrying about their usernames ….