Tag Archives: Marketing and Advertising

Irish Social Media Awards 2014 Open Nominations

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socialmedia-awards-2014 The Irish Social Media Awards are being held in June in Dublin and nominations opened today.

As with other years nominations are 100% free.

This year’s categories are:

Facebook categories:

Facebook Page for a Business (Non Campaign)
Facebook Page for a Non-Profit/Organisation
Facebook Page for a Business (owner managed)
Integrated Facebook Campaign: Page, App, Ads

Twitter categories

Best Business Twitter account – marketing, sales
Best Business Twitter account – support, CRM
Best Business Twitter Campaign

Mobile categories

Best Mobile App (Marketing)
Best Mobile App (Events)
Best Mobile Campaign Using Social Media

SME Categories

Best Use of Social Media by an SME (new)
Best Blog of an SME

Other Categories

Best Experimental Format (Vine, Instagram, Snapchat)
Best Social Media Only Campaign (not linked to any other media)
Most Innovative Use of Social Media
Best Use of Social Media by State Body
Customer Care using Social Media (Integrated)
Best Video/Video Campaign (non broadcast)
Best Online PR Campaign
Best Use of Social Media for a Sponsorship Campaign
Social Media Effectiveness – conversions, metrics etc
Best Integrated Social Media Campaign

Full details on the event site.

Social Media Revealed

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A lot of the companies flogging social media services to businesses probably shouldn’t be in the business at all.

A lot of the “advice” they’re giving companies is terrible and yet they charge their clients “top dollar” for it.

(Not all of the companies operating in the space are “evil”, but a lot are)

The Onion’s recent video in the style of “Ted Talks” is brilliant and worth watching if you have any doubts about social media gurus:


Via

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IIA Net Visionary Awards Revamps Social Media Category

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This year’s Irish Internet Association Net Visionary Awards features a social media category, as it has done for the last few years. However this year is slightly different. Instead of simply having a “best us of” type award they’ve renamed the category to:

Most Creative Use of Social Media for compelling customer engagement

And they describe it as being for:

The person or company who receives this award will have demonstrably displayed best practice use of social media for driving business growth; Social Commerce, Social media for customer engagement and customer support. They will have displayed expertise in delivering integrated Social Media across a minimum of two social media platforms.

Full details and nominations on their site.

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Spontaneous Success Cannot Be Created

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It may seem obvious, but you cannot force something to be spontaneous.
Spontaneous is that – spontaneous. It cannot be contrived or manipulated.
If you don’t believe me check the definition in any good dictionary.

Can you trust this man?

Can you trust this man?

Why is it that some “experts” believe that they can “cod” people (their clients and the media) into believing that they can manufacture spontaneity?

The most obvious example is any one of the multitude of “social media agencies” that have sprung up in the last year or so. While there is a need to help people engage more effectively online, making crazy promises cannot end well. Someone will get hurt.

A “viral” marketing campaign cannot be invented.

You can try to do something that will capture people’s imagination and interest. If you do it well and you are lucky, then maybe, just maybe, you will reach the “Holy Grail” and it will go “viral”
But you cannot guarantee that people will be interested enough for that to happen.

Everyone wants their product or success to become a massive success. We’d all love to become overnight successes, make our fortunes and be able to relax on a tropical island, wouldn’t we?

UPDATE: An interesting related post worth reading

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