If you’re going to use “social” as part of your online strategy you need to remember a key concept.

Permission.

Earlier this morning I got an email “invite” from a contact to join a site that likes to see itself as being “social”.

I ignored the invite but the wording of the email really touched a nerve:

Skillpages unsubscribe email footer

Why on earth would I “unsubscribe” from something I’d never subscribed to in the first place?

Who gave them permission to “subscribe” me in the first place?

It is possible that this is just bad wording on their part and that what they actually mean is that clicking on the link will “block” my email address from being used ..

Now why don’t they actually say that?

It’s also worth noting that Facebook’s notifications include equally misleading wording, so Skillpages aren’t alone in this.