social commerce Archives - Social Media Expert

This year’s Irish Internet Association Net Visionary Awards features a social media category, as it has done for the last few years. However this year is slightly different. Instead of simply having a “best us of” type award they’ve renamed the category to:

Most Creative Use of Social Media for compelling customer engagement

And they describe it as being for:

The person or company who receives this award will have demonstrably displayed best practice use of social media for driving business growth; Social Commerce, Social media for customer engagement and customer support. They will have displayed expertise in delivering integrated Social Media across a minimum of two social media platforms.

Full details and nominations on their site.

Heinz have launched a special offer via their Facebook page that allows “fans” to buy a “limited edition” ketchup.

Heinz limited edition ketchup

Unfortunately it’s pretty clear that the people behind the integration don’t really understand security or privacy.

In order to order the ketchup you need to fill out this form:

Now why do they need ALL that information to send you a bottle of a ketchup? A delivery address is obviously going to be needed, but why would you need my date of birth?

Sorry, but that’s really intrusive.. too intrusive really

Of course to get to that page you really have to trust Heinz .. because whoever setup the “social commerce” doesn’t know a lot about secure certificates or ecommerce judging by this:

Heinz SSL error

I’m sorry, but unless you can actually get the ecommerce basics like SSL certs right then all this talk about “social commerce” being the next big thing are just more fluff

And if a company the size of Heinz can’t get it right I doubt smaller ones will ..