Social media may be powerful, it may be useful and it might be the right tool for a lot of businesses, but it isn’t the solution to everything nor has it had impact on every single part of human activity.
Twitter is experimenting with new advertising techniques and formats.
In a recent announcement the company announced their plans to start targetting their US users based on their web browsing activity.
The new “service” is aimed at US based Twitter users so Europeans should not be impacted:
So if you’re a European Twitter user you shouldn’t have to do anything..
But if you are in the US it’s quite easy to disable this new form of targetting.
- Login to your Twitter account via the web interface.
- Go to your account settings
- Uncheck the box labelled “Tailor Twitter based on my recent website visits”
- Click on the “Save changes” button at the bottom of the page