Irish Social Media Awards 2014 Open Nominations

socialmedia-awards-2014 The Irish Social Media Awards are being held in June in Dublin and nominations opened today.

As with other years nominations are 100% free.

This year’s categories are:

Facebook categories:

Facebook Page for a Business (Non Campaign)
Facebook Page for a Non-Profit/Organisation
Facebook Page for a Business (owner managed)
Integrated Facebook Campaign: Page, App, Ads

Twitter categories

Best Business Twitter account – marketing, sales
Best Business Twitter account – support, CRM
Best Business Twitter Campaign

Mobile categories

Best Mobile App (Marketing)
Best Mobile App (Events)
Best Mobile Campaign Using Social Media

SME Categories

Best Use of Social Media by an SME (new)
Best Blog of an SME

Other Categories

Best Experimental Format (Vine, Instagram, Snapchat)
Best Social Media Only Campaign (not linked to any other media)
Most Innovative Use of Social Media
Best Use of Social Media by State Body
Customer Care using Social Media (Integrated)
Best Video/Video Campaign (non broadcast)
Best Online PR Campaign
Best Use of Social Media for a Sponsorship Campaign
Social Media Effectiveness – conversions, metrics etc
Best Integrated Social Media Campaign

Full details on the event site.

Social Network Wars Explained

Social media networks want more users. Of course if you’re trying to grow your social network then it makes sense that you use your users’ existing connections .. So a lot of social networks tap into the data available via Twitter, Facebook and other services.

Of course by doing this they can upset each other .. end result you see social networks blocking access to each other. Sometimes it’s pretty petty, but it’s still fascinating to watch.

The guys over at Hootsuite used a Game of Thrones style analogy to visually represent what’s been going on:

GoT-social-infographic-final1

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Social Media Revealed

A lot of the companies flogging social media services to businesses probably shouldn’t be in the business at all.

A lot of the “advice” they’re giving companies is terrible and yet they charge their clients “top dollar” for it.

(Not all of the companies operating in the space are “evil”, but a lot are)

The Onion’s recent video in the style of “Ted Talks” is brilliant and worth watching if you have any doubts about social media gurus:


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Facebook Buys Instagram For One Billion, But Who Else Was In The Running?

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Last weekend the news broke that Facebook was acquiring Instagram for $1 billion. Needless to say the tech news circles were buzzing with this announcement all week.

According to an article on TheNextWeb Twitter had also tried to acquire them, but failed.

And others suggest that Google may have been trying to acquire them ..

 

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Gowalla To Go The Way Of The Dodo

Gowalla pins

Image by sermoa via Flickr

Gowalla is to be shutdown.

After being acquired by Facebook the “also ran” to FourSquare will be shutting down early in 2012, according to Techcrunch.

So while Facebook may have acquired the skills and experience of the FourSquare team, they’re not taking over all the data.

So will Facebook use some of the technology to improve their own location based services? You’d have to assume that was the plan..

Guess we’ll find out ..

 

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Facebook Acquires Gowalla

Gowalla pins

Image by sermoa via Flickr

Facebook has acquired Gowalla according to reports.

Gowalla, which offers very similar functionality to FourSquare, never quite seemed to be as popular as its rival.

Facebook had been offering a location based service for its mobile users, but they were reportedly going to be phasing it out, but with the addition of Gowalla that will probably change ie. the current Facebook system will be supplanted by Gowalla’s technology.

The main page of Gowalla currently offers users the option to signup via Facebook, though it still maintains a signup feature for those that do not wish to succumb to Zuckerburg. Whether that will change or not is probably too early to tell

 

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