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Category: Marketing

  • Marketers ..

    Marketers ..

    Gary Vaynerchuk posted this video earlier and I thought it was worth sharing:

  • Social Network Wars Explained

    Social Network Wars Explained

    Social media networks want more users. Of course if you’re trying to grow your social network then it makes sense that you use your users’ existing connections .. So a lot of social networks tap into the data available via Twitter, Facebook and other services. Of course by doing this they can upset each other…

  • Twitter Sells Tweets

    Twitter Sells Tweets

    With most social networks the users are the product. In the case of Twitter one of the problems the company has been struggling with is how to actually make money from it all .. So selling their content ie. their users’ tweets appears to be one of the solutions. According to an article on RWW…

  • Guinness Try To Force Age Restrictions On Twitter

    Guinness Ireland’s Twitter account is a bit odd. They want to restrict their followers to people over the age of 18! Of course I’m not “following” their account, but I can still see all their content! And here’s the screenshot to prove it: I think the word I’m looking for is “fail” They’ve posted a…

  • Mixing Messages?

    Maybe I’m just old and grumpy, but I really don’t see why I would want to “friend” a business on Facebook: I’m quite happy to “follow” or “connect with” or something else – I just think that “friend” (as a concept) is just not the right one for me.

  • Social Is All About Permission

    If you’re going to use “social” as part of your online strategy you need to remember a key concept. Permission. Earlier this morning I got an email “invite” from a contact to join a site that likes to see itself as being “social”. I ignored the invite but the wording of the email really touched…