Social Media Expert

Category: Marketing

  • Marketers ..

    Marketers ..

    Gary Vaynerchuk posted this video earlier and I thought it was worth sharing:

  • Social Network Wars Explained

    Social Network Wars Explained

    Social media networks want more users. Of course if you’re trying to grow your social network then it makes sense that you use your users’ existing connections .. So a lot of social networks tap into the data available via Twitter, Facebook and other services. Of course by doing this they can upset each other…

  • Twitter Sells Tweets

    Twitter Sells Tweets

    With most social networks the users are the product. In the case of Twitter one of the problems the company has been struggling with is how to actually make money from it all .. So selling their content ie. their users’ tweets appears to be one of the solutions. According to an article on RWW…

  • Guinness Try To Force Age Restrictions On Twitter

    Guinness Ireland’s Twitter account is a bit odd. They want to restrict their followers to people over the age of 18! Of course I’m not “following” their account, but I can still see all their content! And here’s the screenshot to prove it: I think the word I’m looking for is “fail” They’ve posted a…

  • Mixing Messages?

    Maybe I’m just old and grumpy, but I really don’t see why I would want to “friend” a business on Facebook: I’m quite happy to “follow” or “connect with” or something else – I just think that “friend” (as a concept) is just not the right one for me.

  • Social Is All About Permission

    If you’re going to use “social” as part of your online strategy you need to remember a key concept. Permission. Earlier this morning I got an email “invite” from a contact to join a site that likes to see itself as being “social”. I ignored the invite but the wording of the email really touched…

  • Fine Gael Take Social Media To New Lows

    I’ve no idea who is “managing” Fine Gael’s web “stuff” during the 2011 Irish general election, but you would really have to ask yourself what they were thinking. Firstly we had the introduction of new word into the Irish political lexicon – twolicy. Yes – they managed to combine “twitter” and “policy” and came up…

  • Irish Teens Digital Lifestyles

    I’ve always been fascinated by statistics and surveys, so the Mulley Communications survey on Irish teenagers’ digital habits makes for some interesting reading. You can download a copy of the report directly from their site. Here are some of the highlights: * 14% have a part-time job * 28% spend their money on socialising, 27%…

  • Be Careful Mixing Business With Pleasure

    For a lot of people a business is known for its staff. In the case of very small companies the staff are the company. So if you are in business and you are using Twitter / Facebook bear that in mind. If your “personal” account is going to be associated, even indirectly, with your business…

  • Using Social Media – Some Experiences

    I posted at length over on the Blacknight Blog about some of our experiences with using social media in a business. Any feedback would be appreciated (preferably over there!)