Category: Marketing
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Snake Oil Vendors – We Really Don’t Love You
I’m sick of “experts”. I’m sick of people claiming that they know more about a subject than anyone else when it’s pretty damn obvious that they’ve missed the basics I’m tired of people selling solutions that they obviously don’t believe in. So I really really like this graphic which illustrates how much we, the public,…
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Actions Speak Louder Than Words
Whether it’s Twitter, Facebook or simply a blog people sometimes forget that their audience is fickle. If you spend too much time and energy “planning” and making grandiose promises of “things to come” will anyone really care or notice? With Facebook “pages” there is little to be gained from putting up a “holding page” –…
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Just Because You Can Is Not An Excuse – Ireland.com’s Stupid Automated Twitter Messages
Whether it’s technology or life in general you’ll always run into people doing odd things. When you ask them why they did it they’ll simply reply: “Because I could” Just because you can do something doesn’t mean that it’s either a good idea or even advisable. Take Twitter (again!) Using a 3rd party service you…
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How To (Ab)use Twitter
So you heard on the “grapevine” that lots of business were using Twitter to promote themselves. You read a couple of articles on well known sites or maybe in your favourite newspaper. Armed with your new knowledge you signed up for a Twitter account. 30 seconds later you entered the fray. You had a “Twitter…
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Let’s Play Buzzword Bingo
Do you ever read website copy and die a little inside? Just because other people’s websites are full of meaningless “buzzwords” does not mean that yours has to be as well. Sure. We all fall into the traps of using jargon instead of plain English from time to time, but the web 2.0 / social…