FIFA Cracking Down on Twitter Users

FIFA has sent takedown notices to Twitter in relation to Twitter users “abusing” the FIFA trademarks.

More details here

Irish Social Media Awards 2014 Open Nominations

socialmedia-awards-2014 The Irish Social Media Awards are being held in June in Dublin and nominations opened today.

As with other years nominations are 100% free.

This year’s categories are:

Facebook categories:

Facebook Page for a Business (Non Campaign)
Facebook Page for a Non-Profit/Organisation
Facebook Page for a Business (owner managed)
Integrated Facebook Campaign: Page, App, Ads

Twitter categories

Best Business Twitter account – marketing, sales
Best Business Twitter account – support, CRM
Best Business Twitter Campaign

Mobile categories

Best Mobile App (Marketing)
Best Mobile App (Events)
Best Mobile Campaign Using Social Media

SME Categories

Best Use of Social Media by an SME (new)
Best Blog of an SME

Other Categories

Best Experimental Format (Vine, Instagram, Snapchat)
Best Social Media Only Campaign (not linked to any other media)
Most Innovative Use of Social Media
Best Use of Social Media by State Body
Customer Care using Social Media (Integrated)
Best Video/Video Campaign (non broadcast)
Best Online PR Campaign
Best Use of Social Media for a Sponsorship Campaign
Social Media Effectiveness – conversions, metrics etc
Best Integrated Social Media Campaign

Full details on the event site.

Attention Seekers On Twitter

The original VayniacGary Vaynerchuk posted this deck yesterday.

It’s well worth reviewing and sharing, as it highlights one of the worst things that people and businesses do on Twitter:

I’ve seen a LOT of businesses abusing Twitter this way. Sure, if someone pays you or your business a compliment you might want to share it. But if the bulk of your tweets and retweets are just this kind of junk then it’s really quite pathetic

Ryanair Finally Joins Twitter

Economy carrier Ryanair has finally joined twitter

Their first tweet was sent nearly two weeks ago and shares the “tongue in cheek” style you’d expect from the brand:

So far their account hasn’t got that many followers, but it does have the “verified” symbol:

Ryanair's twitter a/c September 2013What’s a little “odd” is that so far the account is not following anyone back, though following a far lower number of accounts back than follow them is fairly normal for brands on social networks.

 

Twitter To Target Users Based On Browsing Activity

Twitter is experimenting with new advertising techniques and formats.

In a recent announcement the company announced their plans to start targetting their US users based on their web browsing activity.

The new “service” is aimed at US based Twitter users so Europeans should not be impacted:

Twitter "personalisation" setting options

So if you’re a European Twitter user you shouldn’t have to do anything..

But if you are in the US it’s quite easy to disable this new form of targetting.

  1. Login to your Twitter account via the web interface.
  2. Go to your account settings
  3. Uncheck the box labelled “Tailor Twitter based on my recent website visits”
  4. Click on the “Save changes” button at the bottom of the page

 

Social Network Wars Explained

Social media networks want more users. Of course if you’re trying to grow your social network then it makes sense that you use your users’ existing connections .. So a lot of social networks tap into the data available via Twitter, Facebook and other services.

Of course by doing this they can upset each other .. end result you see social networks blocking access to each other. Sometimes it’s pretty petty, but it’s still fascinating to watch.

The guys over at Hootsuite used a Game of Thrones style analogy to visually represent what’s been going on:

GoT-social-infographic-final1

Via

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Social Media Revealed

A lot of the companies flogging social media services to businesses probably shouldn’t be in the business at all.

A lot of the “advice” they’re giving companies is terrible and yet they charge their clients “top dollar” for it.

(Not all of the companies operating in the space are “evil”, but a lot are)

The Onion’s recent video in the style of “Ted Talks” is brilliant and worth watching if you have any doubts about social media gurus:


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Twitter Blocks Tumblr

Twitter’s API changes announced last week upset quite a few people. But what about its relations with other social networks and services?

The Guardian reports that Twitter has blocked Tumblr’s access to its users ie. you won’t be able to search for your Twitter contacts on Tumblr anymore.

As the various social networks buy up services that work with them you can expect to see more and more of this.

Take a look at what’s been happening with Instagram to get an idea.

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Twitter Sells Tweets

Image representing Twitter as depicted in Crun...

Image via CrunchBase

With most social networks the users are the product.

In the case of Twitter one of the problems the company has been struggling with is how to actually make money from it all ..

So selling their content ie. their users’ tweets appears to be one of the solutions.

According to an article on RWW Twitter has sold the data to Datasift and has other companies lined up to buy the same data.

So not only is Twitter claiming ownership of the content, but they’re also happily ignoring any privacy concerns users might have..

Expect privacy advocates to get very vocal on this.

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