Facebook and other social media platforms have been coming under scrutiny from governments and regulators on both sides of the Atlantic. While there are concerns about content being shared on the various platforms that can impact political campaigns what is probably more concerning is how social networks handle political ads.
Elizabeth Warren is currently a candidate for the US Presidential elections in 2020. She posted recently on Twitter about an experiment she and her team conducted to see how Facebook would handle clearly false ads. The results are quite disturbing:
Trump’s campaign is apparently spending $1 million a week on Facebook ads:
There have been calls from several governments, including some voices in the US one, to regulate Facebook and other social media platforms a lot more heavily, though it is unlikely to happen in the short term.
The upcoming US Presidential campaign will be fought, at least partially, via the social media networks and platforms.
The Irish Social Media Awards are being held in June in Dublin and nominations opened today.
As with other years nominations are 100% free.
This year’s categories are:
Facebook Page for a Business (Non Campaign)
Facebook Page for a Non-Profit/Organisation
Facebook Page for a Business (owner managed)
Integrated Facebook Campaign: Page, App, Ads
Best Business Twitter account – marketing, sales
Best Business Twitter account – support, CRM
Best Business Twitter Campaign
Best Mobile App (Marketing)
Best Mobile App (Events)
Best Mobile Campaign Using Social Media
Best Use of Social Media by an SME (new)
Best Blog of an SME
Best Experimental Format (Vine, Instagram, Snapchat)
Best Social Media Only Campaign (not linked to any other media)
Most Innovative Use of Social Media
Best Use of Social Media by State Body
Customer Care using Social Media (Integrated)
Best Video/Video Campaign (non broadcast)
Best Online PR Campaign
Best Use of Social Media for a Sponsorship Campaign
Social Media Effectiveness – conversions, metrics etc
Best Integrated Social Media Campaign
Social media networks want more users. Of course if you’re trying to grow your social network then it makes sense that you use your users’ existing connections .. So a lot of social networks tap into the data available via Twitter, Facebook and other services.
Of course by doing this they can upset each other .. end result you see social networks blocking access to each other. Sometimes it’s pretty petty, but it’s still fascinating to watch.
The guys over at Hootsuite used a Game of Thrones style analogy to visually represent what’s been going on: