Angry Birds Gets Real

Angry Birds is one of those games that is all too easy to dismiss, but it’s also incredibly easy to get addicted.

Just ask anyone who made the mistake of installing it on their mobile device!

But how would it play out if you brought it into the real world?

German mobile company T-Mobile did just that as part of an advertising campaign:

 

Irish Teens Digital Lifestyles

I’ve always been fascinated by statistics and surveys, so the Mulley Communications survey on Irish teenagers’ digital habits makes for some interesting reading.

You can download a copy of the report directly from their site.

Here are some of the highlights:

* 14% have a part-time job
* 28% spend their money on socialising, 27% on phone credit
* Gig tickets and music is what teens buy most online
* Most teens use their parents credit card or laser to buy online
* Phone is the most treasured item of teens
* Teens are not downloading all their music for free
* Most music recommendations come via friends
* Nearly half of teens use the online TV players from media organisations with 40% streaming TV and over ⅓ watching via playback services
* 44% of teens are on Meteor
* Nokia are the most popular phones, the iPhone is the most desired
* 74% access the Internet on their mobiles per month
* Communicating with friends: 56% via text message, 38% via Facebook, Phone call 28%, Email 27%

If you want to find out about how they conducted the survey they’ve provided a lot of detail on their blog.