Should We Trust Facebook?

In the last few weeks and months Facebook has been receiving a LOT of media attention. While the social networking site would have attracted plenty of media attention related to its growth, the more recent spate of interest has centred around privacy. Or more accurately, the lack of it.

Back in January of this year Facebook’s founder, Mark Zuckerberg, told the world that the social norms and views on privacy had changed:

“When I got started in my dorm room at Harvard, the question a lot of people asked was ‘why would I want to put any information on the Internet at all? Why would I want to have a website?’

“And then in the last 5 or 6 years, blogging has taken off in a huge way and all these different services that have people sharing all this information. People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time.

“We view it as our role in the system to constantly be innovating and be updating what our system is to reflect what the current social norms are.

“A lot of companies would be trapped by the conventions and their legacies of what they’ve built, doing a privacy change – doing a privacy change for 350 million users is not the kind of thing that a lot of companies would do. But we viewed that as a really important thing, to always keep a beginner’s mind and what would we do if we were starting the company now and we decided that these would be the social norms now and we just went for it.

Of course a LOT of people didn’t agree with Zuckerberg’s views – and why would they?

Now, however, he’s claiming that it was all a “mistake”.


Why do I find that claim so hard to believe?

What’s more likely is that the negative publicity is hurting the social networking site and also it’s coming under a lot of scrutiny from governments.

KLM Shines – So Where Is Aer Lingus?

The Iceland volcano eruptions have had a very “interesting” impact on travel throughout Europe. The skies over Ireland and most of Europe have been practically empty for the last few days.

This is an “act of God”. It’s not something that you could have planned for or expected and while airlines have a “duty of care” unto their passengers this mess is also costing them millions of Euro.

What has, however, been very interesting to watch is how the various airlines have been handling communications.

British Airways have an official Facebook page, but they’re not updating it.

Aer Lingus – if they have an official Facebook page it’s hard to find. There seem to be about a half dozen pages, but I don’t think any of them are official. In any case their communications aren’t exactly stellar.

RyanAir – No idea if they have an official page or not. There are active fan pages though ..

KLM, however, is the true star.

Prior to the Icelandic volcanic ash grounding Europe KLM had already been using Facebook to promote themselves using some pretty quirky marketing techniques.

Once the issues with the flights arose they took complete “ownership” of the communications medium and have been doing an absolutely fantastic job at letting people know exactly what is going on.

Aer Lingus, who I was meant to be flying with twice this week, have been pretty much silent. Sure, they update their flight disruption page a couple of times a day, but you wouldn’t want to be relying to heavily on them!

Bebo Shutdown or Sale Iminent – So Where Does All the Content Go?

AOL bought Bebo a couple of years ago. At the time they probably thought they’d got themselves a bargain. Bebo was doing really well in the UK and Ireland. It wasn’t doing so well in the US, but that could have changed..

Of course it didn’t change. Bebo’s traffic shrank and upstart Facebook came along and stole their thunder..

But what of the content?

If you’ve uploaded photos and other content onto Bebo you could easily end up losing access to it all completely.

Tip: Back it up now. Or simply move on.

Don’t Take It Too Seriously – You’ll Look Dumb!

Apart from all the self-proclaimed experts that want to “cash in” on their superior skills, you’ve also got to contend with those who take it all a little too seriously.

Whether it’s Facebook, Twitter, MySpace or even Bebo, you’ll nearly always find people who take it all oh so seriously.

There is a lighter side to it all …

Via Mashable