Gowalla To Go The Way Of The Dodo

Gowalla pins

Image by sermoa via Flickr

Gowalla is to be shutdown.

After being acquired by Facebook the “also ran” to FourSquare will be shutting down early in 2012, according to Techcrunch.

So while Facebook may have acquired the skills and experience of the FourSquare team, they’re not taking over all the data.

So will Facebook use some of the technology to improve their own location based services? You’d have to assume that was the plan..

Guess we’ll find out ..

 

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Facebook Acquires Gowalla

Gowalla pins

Image by sermoa via Flickr

Facebook has acquired Gowalla according to reports.

Gowalla, which offers very similar functionality to FourSquare, never quite seemed to be as popular as its rival.

Facebook had been offering a location based service for its mobile users, but they were reportedly going to be phasing it out, but with the addition of Gowalla that will probably change ie. the current Facebook system will be supplanted by Gowalla’s technology.

The main page of Gowalla currently offers users the option to signup via Facebook, though it still maintains a signup feature for those that do not wish to succumb to Zuckerburg. Whether that will change or not is probably too early to tell

 

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