Author: Michele Neylon
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Watch out for the low flying pigs
I’m not a mechanic, so when I want my car serviced I take it to a garage as I can trust a qualified mechanic to do the job properly. Unfortunately when you move into the wonderful realm of the internet real qualifications are few and far between. Sure, they do exist, but there aren’t as…
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Watch And Learn
Every society has its rules. Every group within society has its own subset of rules. While it would be wonderful if all these rules were written down somewhere, the reality is that they aren’t. So how can you learn about them? Observation. Watch what others are doing and learn. Learn from the good examples (and…
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How To (Ab)use Twitter
So you heard on the “grapevine” that lots of business were using Twitter to promote themselves. You read a couple of articles on well known sites or maybe in your favourite newspaper. Armed with your new knowledge you signed up for a Twitter account. 30 seconds later you entered the fray. You had a “Twitter…
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Let’s Play Buzzword Bingo
Do you ever read website copy and die a little inside? Just because other people’s websites are full of meaningless “buzzwords” does not mean that yours has to be as well. Sure. We all fall into the traps of using jargon instead of plain English from time to time, but the web 2.0 / social…
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Social Media Is Not A Checklist
A lot of companies and organisations have been attempting to use “social media” as part of their “marketing mix”. I say “attempting” and not “using”. Why? Put simply, you get the distinct impression that a lot of organisations are working from a checklist. Setup website Setup blog Create Facebook page (or group) Create Twitter account…
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Sick Of SnakeOil Salesmen? Self-appointed Experts?
The internet is a wonderful thing. It’s a great leveller. The CEO of a multinational corporation can “talk” to a startup and vice-versa.. Unfortunately it’s also far too easy for people to take advantage of others. The “web” is full of self-appointed “experts” and “gurus” who charge stupid amounts of money. Enough already! Just because…