Sick Of SnakeOil Salesmen? Self-appointed Experts?

The internet is a wonderful thing. It’s a great leveller. The CEO of a multinational corporation can “talk” to a startup and vice-versa..

Unfortunately it’s also far too easy for people to take advantage of others. The “web” is full of self-appointed “experts” and “gurus” who charge stupid amounts of money.

Enough already!

Just because you’ve read a couple of articles about marketing doesn’t make you a “professional marketer”

So what if you can record your own voice on your laptop. You’re still not a “professional podcaster”

And as for Twitter, Facebook and the plethora of other “social media” sites .. they act as magnets for the vocal yet inept.



The reality is that there are a lot of very talented people out there who know what they are doing. Who really “get” online business, marketing and social media.

Let’s cut through some of the “bull” and the rubbish and help people without assaulting their bank accounts

Want to help? Let us know by sending an email to ninja (at)

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8 thoughts on “Sick Of SnakeOil Salesmen? Self-appointed Experts?

  1. Sorry – I couldn’t fit in all the possible professions 🙂

    Thanks for your comment

  2. Thank fuck someone is saying it. Most of these self appointed ‘Social Media Experts’ and ‘SEO’s’ are poorly disguised Multi Level Marketing hacks trying to use Twitter etc to sucker nufties into paying for their new pyramid.

    I think it’s time to use the twitterati ‘block’ manoeuvre… hehehe

  3. totally agree, it’s a great opportunity and unfortunately it’s encouraging some who otherwise wouldn’t even be noticed. I do feel however that the people that don’t have the talent won’t stay around long, it doesn’t compensate for having to wade through the masses to get to the quality though.

    Having said that I’m relatively new to twitter and I’m loving it- I presented about it at my business network and it generated a lot of interest so I’m doing a seminar on twitter next week.

    What i will be stressing at that is HOW to use online social media effectively- and that is about building meaningful relationships that actually mean something 🙂

    Thanks for writing this article “here here!”

  4. So this is going to be a site for social media experts to help people use social media? And these experts email you and you vet them? Are you going to parody the worst emails?

  5. Good question Paul. I think it will depend on the author. I suspect it will be a combination of both, investigating the folly of others as a ‘cautionary tale’ whilst also providing positive tips where useful information can be provided.

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