Category: SocialMedia
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Social Media Is Not A Checklist
A lot of companies and organisations have been attempting to use “social media” as part of their “marketing mix”. I say “attempting” and not “using”. Why? Put simply, you get the distinct impression that a lot of organisations are working from a checklist. Setup website Setup blog Create Facebook page (or group) Create Twitter account…
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Sick Of SnakeOil Salesmen? Self-appointed Experts?
The internet is a wonderful thing. It’s a great leveller. The CEO of a multinational corporation can “talk” to a startup and vice-versa.. Unfortunately it’s also far too easy for people to take advantage of others. The “web” is full of self-appointed “experts” and “gurus” who charge stupid amounts of money. Enough already! Just because…