Social Media Expert

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Social Media Expert
  • Michele Neylon

    How To (Ab)use Twitter

    So you heard on the “grapevine” that lots of business were using Twitter to promote themselves. You read a couple of articles on well known sites or maybe in your favourite newspaper. Armed with your new knowledge you signed up for a Twitter account. 30 seconds later you entered the fray. You had a “Twitter…

  • Michele Neylon

    Let’s Play Buzzword Bingo

    Do you ever read website copy and die a little inside? Just because other people’s websites are full of meaningless “buzzwords” does not mean that yours has to be as well. Sure. We all fall into the traps of using jargon instead of plain English from time to time, but the web 2.0 / social…

  • Michele Neylon

    Social Media Is Not A Checklist

    A lot of companies and organisations have been attempting to use “social media” as part of their “marketing mix”. I say “attempting” and not “using”. Why? Put simply, you get the distinct impression that a lot of organisations are working from a checklist. Setup website Setup blog Create Facebook page (or group) Create Twitter account…