Social media may be powerful, it may be useful and it might be the right tool for a lot of businesses, but it isn’t the solution to everything nor has it had impact on every single part of human activity.
A lot of the companies flogging social media services to businesses probably shouldn’t be in the business at all.
A lot of the “advice” they’re giving companies is terrible and yet they charge their clients “top dollar” for it.
(Not all of the companies operating in the space are “evil”, but a lot are)
The Onion’s recent video in the style of “Ted Talks” is brilliant and worth watching if you have any doubts about social media gurus:
This year’s Irish Internet Association Net Visionary Awards features a social media category, as it has done for the last few years. However this year is slightly different. Instead of simply having a “best us of” type award they’ve renamed the category to:
Most Creative Use of Social Media for compelling customer engagement
And they describe it as being for:
The person or company who receives this award will have demonstrably displayed best practice use of social media for driving business growth; Social Commerce, Social media for customer engagement and customer support. They will have displayed expertise in delivering integrated Social Media across a minimum of two social media platforms.