Category: Marketing
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Fine Gael Take Social Media To New Lows
I’ve no idea who is “managing” Fine Gael’s web “stuff” during the 2011 Irish general election, but you would really have to ask yourself what they were thinking. Firstly we had the introduction of new word into the Irish political lexicon – twolicy. Yes – they managed to combine “twitter” and “policy” and came up…
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Irish Teens Digital Lifestyles
I’ve always been fascinated by statistics and surveys, so the Mulley Communications survey on Irish teenagers’ digital habits makes for some interesting reading. You can download a copy of the report directly from their site. Here are some of the highlights: * 14% have a part-time job * 28% spend their money on socialising, 27%…
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Be Careful Mixing Business With Pleasure
For a lot of people a business is known for its staff. In the case of very small companies the staff are the company. So if you are in business and you are using Twitter / Facebook bear that in mind. If your “personal” account is going to be associated, even indirectly, with your business…
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Using Social Media – Some Experiences
I posted at length over on the Blacknight Blog about some of our experiences with using social media in a business. Any feedback would be appreciated (preferably over there!)
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Fantasy Animals, Pets and Pretzels More Popular Than Businesses
If you frequent the “twittersphere” or Facebook you’ll often come across businesses and their staff trying to market their products and services to you. There’s nothing wrong with that. Of course, how they actually do it is another matter entirely … But how successful are most of their attempts to “tap in” to “social media”…
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Spontaneous Success Cannot Be Created
It may seem obvious, but you cannot force something to be spontaneous. Spontaneous is that – spontaneous. It cannot be contrived or manipulated. If you don’t believe me check the definition in any good dictionary. Why is it that some “experts” believe that they can “cod” people (their clients and the media) into believing that…