Tag: Marketing
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Be Careful Mixing Business With Pleasure
For a lot of people a business is known for its staff. In the case of very small companies the staff are the company. So if you are in business and you are using Twitter / Facebook bear that in mind. If your “personal” account is going to be associated, even indirectly, with your business…
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Using Social Media – Some Experiences
I posted at length over on the Blacknight Blog about some of our experiences with using social media in a business. Any feedback would be appreciated (preferably over there!)
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Fantasy Animals, Pets and Pretzels More Popular Than Businesses
If you frequent the “twittersphere” or Facebook you’ll often come across businesses and their staff trying to market their products and services to you. There’s nothing wrong with that. Of course, how they actually do it is another matter entirely … But how successful are most of their attempts to “tap in” to “social media”…
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Spontaneous Success Cannot Be Created
It may seem obvious, but you cannot force something to be spontaneous. Spontaneous is that – spontaneous. It cannot be contrived or manipulated. If you don’t believe me check the definition in any good dictionary. Why is it that some “experts” believe that they can “cod” people (their clients and the media) into believing that…
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Actions Speak Louder Than Words
Whether it’s Twitter, Facebook or simply a blog people sometimes forget that their audience is fickle. If you spend too much time and energy “planning” and making grandiose promises of “things to come” will anyone really care or notice? With Facebook “pages” there is little to be gained from putting up a “holding page” –…
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Watch out for the low flying pigs
I’m not a mechanic, so when I want my car serviced I take it to a garage as I can trust a qualified mechanic to do the job properly. Unfortunately when you move into the wonderful realm of the internet real qualifications are few and far between. Sure, they do exist, but there aren’t as…