Actions Speak Louder Than Words

Whether it’s Twitter, Facebook or simply a blog people sometimes forget that their audience is fickle.

If you spend too much time and energy “planning” and making grandiose promises of “things to come” will anyone really care or notice?

With Facebook “pages” there is little to be gained from putting up a “holding page” – you can simply choose not to make your page public, so you can tweak settings and layout privately.

With Twitter, however, it’s not that evident. Granted, you could choose to “protect” your updates, but you wouldn’t be able to hide your profile page and if you plan on using Twitter for your business “protection” may seem odd.

There has been plenty written about what Twitter is and isn’t, but ultimately if you don’t actually use it nobody will either notice or care.

Of course, conversely speaking, if you used it badly people would notice and probably criticise you …

However if your business’ Twitter status is frozen with a “coming soon” style tweet, then maybe you’ve really misunderstood the medium completely. A blank account would probably seem saner.

Watch out for the low flying pigs

I’m not a mechanic, so when I want my car serviced I take it to a garage as I can trust a qualified mechanic to do the job properly.

Unfortunately when you move into the wonderful realm of the internet real qualifications are few and far between. Sure, they do exist, but there aren’t as many real ones out there.

If you get an offer that sounds unbelievable then there’s probably a very good reason – it is unbelievable!

SEO (search engine optimisation) attracts a lot of “chancers” who over promise and underdeliver. You’ll also find that there are plenty of reputable companies offering SEO services, but how can you tell the difference?

If you don’t know a whole lot about SEO then you might fall into the trap and believe their lies.

“We guarantee your site will be on the first page of Google”

Sure you do.

“We guarantee that Google will index your site instantly”

I don’t think even Google would offer that kind of guarantee…

One company I know of is currently selling their “services” as “resellers” of Google. Neat trick! Use a well known name beside your own and only a small number of people will dare question you.

I might try that.

If you buy my services women will swoon before you!


I didn’t think so.

How about this one?

We can get you on the front page of  Google in the most prominent position in the sponsored links area (without paying per click)

The rest of their “wonderful offer” makes you wonder if people are that gullible:

GUARANTEED 1st page listings on your 5 most important key Phrases within 48 hours
No Contract / No Direct Debit / Pay As You Go / Results Only Marketing

Watch out for the low flying pigs!

Anyone who offers you “easy” success is not being completely honest with you.

If it was that easy we’d all be millionaires!

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Sick Of SnakeOil Salesmen? Self-appointed Experts?

The internet is a wonderful thing. It’s a great leveller. The CEO of a multinational corporation can “talk” to a startup and vice-versa..

Unfortunately it’s also far too easy for people to take advantage of others. The “web” is full of self-appointed “experts” and “gurus” who charge stupid amounts of money.

Enough already!

Just because you’ve read a couple of articles about marketing doesn’t make you a “professional marketer”

So what if you can record your own voice on your laptop. You’re still not a “professional podcaster”

And as for Twitter, Facebook and the plethora of other “social media” sites .. they act as magnets for the vocal yet inept.



The reality is that there are a lot of very talented people out there who know what they are doing. Who really “get” online business, marketing and social media.

Let’s cut through some of the “bull” and the rubbish and help people without assaulting their bank accounts

Want to help? Let us know by sending an email to ninja (at)

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