So you heard on the “grapevine” that lots of business were using Twitter to promote themselves. You read a couple of articles on well known sites or maybe in your favourite newspaper.

Armed with your new knowledge you signed up for a Twitter account.

30 seconds later you entered the fray.

You had a “Twitter page”! Success!

Now to start making money…

So you “followed” Scoble, cos he’s visible and then you followed another 1000 more Twitter users. Some of them even followed you back!

Now you had an audience!

Maybe you’d even read about using Twitter’s search tools, so you keyed in a few terms related to your business and found even more people to follow.

And now you start blasting your sales message at everyone.

Your product was amazing, so you simply had to tell everyone about it, so you kept shouting about it to all and sundry.

Days go by and you’re following more and more people, but nobody is following you back…

You had failed!

Why?