Watch out for the low flying pigs

I’m not a mechanic, so when I want my car serviced I take it to a garage as I can trust a qualified mechanic to do the job properly.

Unfortunately when you move into the wonderful realm of the internet real qualifications are few and far between. Sure, they do exist, but there aren’t as many real ones out there.

If you get an offer that sounds unbelievable then there’s probably a very good reason – it is unbelievable!

SEO (search engine optimisation) attracts a lot of “chancers” who over promise and underdeliver. You’ll also find that there are plenty of reputable companies offering SEO services, but how can you tell the difference?

If you don’t know a whole lot about SEO then you might fall into the trap and believe their lies.

“We guarantee your site will be on the first page of Google”

Sure you do.

“We guarantee that Google will index your site instantly”

I don’t think even Google would offer that kind of guarantee…

One company I know of is currently selling their “services” as “resellers” of Google. Neat trick! Use a well known name beside your own and only a small number of people will dare question you.

I might try that.

If you buy my services women will swoon before you!

Plausible?

I didn’t think so.

How about this one?

We can get you on the front page of  Google in the most prominent position in the sponsored links area (without paying per click)

The rest of their “wonderful offer” makes you wonder if people are that gullible:

GUARANTEED 1st page listings on your 5 most important key Phrases within 48 hours
No Contract / No Direct Debit / Pay As You Go / Results Only Marketing
ALL THIS FOR JUST £99 PLUS VAT PER MONTH!
PLUS A £20 ACTIVATION FEE TO GOOGLE.
MONTH 2 ONLY PAY PER PHRASE £20 EACH PHRASE OF YOUR CHOICE

Watch out for the low flying pigs!

Anyone who offers you “easy” success is not being completely honest with you.

If it was that easy we’d all be millionaires!