Irish Social Media Awards 2014 Open Nominations

socialmedia-awards-2014 The Irish Social Media Awards are being held in June in Dublin and nominations opened today.

As with other years nominations are 100% free.

This year’s categories are:

Facebook categories:

Facebook Page for a Business (Non Campaign)
Facebook Page for a Non-Profit/Organisation
Facebook Page for a Business (owner managed)
Integrated Facebook Campaign: Page, App, Ads

Twitter categories

Best Business Twitter account – marketing, sales
Best Business Twitter account – support, CRM
Best Business Twitter Campaign

Mobile categories

Best Mobile App (Marketing)
Best Mobile App (Events)
Best Mobile Campaign Using Social Media

SME Categories

Best Use of Social Media by an SME (new)
Best Blog of an SME

Other Categories

Best Experimental Format (Vine, Instagram, Snapchat)
Best Social Media Only Campaign (not linked to any other media)
Most Innovative Use of Social Media
Best Use of Social Media by State Body
Customer Care using Social Media (Integrated)
Best Video/Video Campaign (non broadcast)
Best Online PR Campaign
Best Use of Social Media for a Sponsorship Campaign
Social Media Effectiveness – conversions, metrics etc
Best Integrated Social Media Campaign

Full details on the event site.

Social Network Wars Explained

Social media networks want more users. Of course if you’re trying to grow your social network then it makes sense that you use your users’ existing connections .. So a lot of social networks tap into the data available via Twitter, Facebook and other services.

Of course by doing this they can upset each other .. end result you see social networks blocking access to each other. Sometimes it’s pretty petty, but it’s still fascinating to watch.

The guys over at Hootsuite used a Game of Thrones style analogy to visually represent what’s been going on:

GoT-social-infographic-final1

Via

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Pinterest Engagement Graphic

Pinterest has made changes to their systems in the last couple of months that make it easier for brands and businesses to use the social network.

But what’s actually going on?

This graphic from Curalate gives some interesting insights:

pinterest-infographic

Do you use Pinterest? Why? Do you like it? Hate it? Let us know in the comments!

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Social Media Revealed

A lot of the companies flogging social media services to businesses probably shouldn’t be in the business at all.

A lot of the “advice” they’re giving companies is terrible and yet they charge their clients “top dollar” for it.

(Not all of the companies operating in the space are “evil”, but a lot are)

The Onion’s recent video in the style of “Ted Talks” is brilliant and worth watching if you have any doubts about social media gurus:


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Twitter Blocks Tumblr

Twitter’s API changes announced last week upset quite a few people. But what about its relations with other social networks and services?

The Guardian reports that Twitter has blocked Tumblr’s access to its users ie. you won’t be able to search for your Twitter contacts on Tumblr anymore.

As the various social networks buy up services that work with them you can expect to see more and more of this.

Take a look at what’s been happening with Instagram to get an idea.

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Facebook Buys Instagram For One Billion, But Who Else Was In The Running?

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Last weekend the news broke that Facebook was acquiring Instagram for $1 billion. Needless to say the tech news circles were buzzing with this announcement all week.

According to an article on TheNextWeb Twitter had also tried to acquire them, but failed.

And others suggest that Google may have been trying to acquire them ..

 

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CoTweet Standard Being Pulled

CoTweet

Image by Gustavo Pimenta via Flickr

CoTweet Standard, which is used by a lot of companies to manage Twitter for teams, is being withdrawn on February 15th

From then on CoTweet will only be offered as a paid service under a new name “SocialEngage”

There aren’t much details about SocialEngage on the CoTweet / Exact Target site unfortunately, nor is there any information on pricing. It looks like they’re adding support for tracking Facebook, but without knowing pricing etc., it’s really hard to see if this is going to end up costing companies a lot more than they’ll gain or not.

Their Enterprise product “Cotweet Enterprise” may have been very powerful, but it also came at a very high price.

So are there any viable alternatives?

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